In the fast-changing world of real estate, few companies have captured as much attention as 72 Sold. Known for its bold marketing claim that it can sell your home in 72 hours, this Arizona-based real estate brand has stirred both curiosity and controversy. In recent months, discussions about a “72 Sold lawsuit” have gained traction across Reddit, consumer forums, and social media platforms.
So, is there actually a lawsuit against 72 Sold? Are the complaints and negative reviews justified, or are they simply the result of misunderstandings about an unconventional business model? Let’s break down everything we know so far about 72 Sold, its legal scrutiny, and what homeowners should really know before signing up.
What Is 72 Sold?
72 Sold is a real estate program founded by Greg Hague, a seasoned realtor and attorney. The company claims it can sell homes faster and for more money compared to traditional methods.
Instead of listing a property in the usual way, 72 Sold promotes a marketing-driven process designed to attract multiple offers quickly. The system has been heavily advertised on TV, YouTube, and radio, with slogans emphasizing convenience and speed.
However, behind the glossy marketing, questions have been raised about how 72 Sold operates, what commission 72 Sold charges, and whether its claims are backed by real data.
What Commission Does 72 Sold Charge?
One of the most searched questions online is: “What commission does 72 Sold charge?”
According to agents and former clients, 72 Sold’s commission fees generally range between 5% and 6%, similar to traditional real estate agents. However, this fee structure varies based on local market partnerships. Since 72 Sold partners with HomeSmart, a large national brokerage, the specific commission may differ depending on the agent’s location and market conditions.
Some clients have complained that the commission wasn’t clearly explained upfront, leading to confusion once the sale process began. This lack of transparency has fueled some of the 72 Sold complaints circulating online.
72 Sold Reviews: What Customers Are Saying
When it comes to 72 Sold reviews, opinions are mixed.
Many satisfied clients report that their homes did, in fact, sell quickly, sometimes within a few days. They often praise the company’s marketing, saying that it brought in serious buyers faster than traditional listings.
However, there’s another side to the story. Several homeowners have left negative 72 Sold reviews, citing:
- Lack of communication from agents
- Overpromised sale prices that didn’t match reality
- Pressure to accept lower offers
- Confusion about commissions and hidden fees
Some customers even allege that they were misled about how 72 Sold’s process differs from traditional listings, describing it as more of a lead generation tool for local agents rather than a unique selling platform.
72 Sold Complaints: The Online Backlash
A growing number of 72 Sold complaints have surfaced on platforms like Better Business Bureau (BBB), Reddit, and Trustpilot.
Some of the recurring themes include:
- Misleading marketing claims about average selling price increases.
- Frustration with agents who seemed inexperienced or unresponsive.
- Inconsistency between the brand’s promise and the actual service provided.
On Reddit, users have posted under threads titled “72 Sold lawsuit reddit” and “72 Sold reviews from real homeowners”, discussing both positive and negative experiences.
One former client on Reddit shared:
“We thought our house would sell in three days because of their name, but it took three weeks. The agent was nice, but the process was no different from a traditional sale.”
These discussions have amplified the perception that 72 Sold’s marketing might be overstating its success rates, prompting consumer advocates to take notice.
TINA.org and the 72 Sold Lawsuit Controversy
The most notable legal development connected to 72 Sold came in late 2023, when the consumer watchdog group Truth in Advertising (TINA.org) issued an Ad Alert about the company’s advertising practices.
TINA.org claimed that some of 72 Sold’s marketing messages could be misleading, particularly regarding claims that clients sell their homes for more money on average.
After the alert went live, 72 Sold’s legal team—led by founder Greg Hague—threatened to sue TINA.org for defamation. In response, TINA.org temporarily removed the alert, reviewed its content, and later re-published a revised version focusing on the company’s marketing language and data claims.
Despite this exchange, there is currently no active class-action 72 Sold lawsuit. However, this dispute raised broader questions about transparency and consumer protection in the real estate advertising space.
72 Sold Lawsuit Reddit Discussions
Searches for “72 Sold lawsuit Reddit” reveal a mix of rumor, speculation, and firsthand stories.
Some Reddit users claimed to have spoken with agents who left the 72 Sold network, saying they felt pressured to meet unrealistic sales targets. Others defended the company, arguing that unhappy clients simply misunderstood the process.
Interestingly, several Reddit threads discuss not only 72 Sold but also other companies facing lawsuits, such as Direct Fairways lawsuit, Sierra Mist lawsuit, and Hawthorne Residential Partners lawsuit. This shows how consumers often lump multiple controversies together when researching real estate or marketing firms.
The 72 Sold lawsuit Reddit conversations have become an informal place where agents and clients exchange warnings, experiences, and advice—sometimes making it difficult to separate fact from speculation.
72 Sold vs Homes 2X: Competing Real Estate Models
Another frequent online comparison is 72 Sold vs Homes 2X, as both claim to help homeowners sell faster and for higher prices.
While 72 Sold relies heavily on marketing exposure and agent partnerships, Homes 2X focuses more on data-driven pricing strategies. Some realtors argue that Homes 2X offers more transparency about commissions and sale expectations, while others say 72 Sold’s large media presence gives it an edge in lead generation.
For homeowners, it’s essential to remember that results vary widely depending on the local market and the individual agent’s skill, regardless of the program used.
Is 72 Sold Still in Business?
Yes, 72 Sold is still in business as of late 2025.
Despite rumors of lawsuits and customer dissatisfaction, the company continues to operate nationwide. It maintains its partnership with HomeSmart and has even expanded its agent training programs.
However, the company has shifted some of its advertising tone after the TINA.org controversy, focusing more on “faster results” rather than quantifiable claims about selling for “more money.”
72 Sold Owner: Who Is Greg Hague?
The owner and founder of 72 Sold, Greg Hague, is both an attorney and a real estate veteran with decades of experience. He has built a reputation as an innovative marketer, leveraging TV ads and online campaigns to make 72 Sold a household name in the U.S.
Hague has been outspoken about industry-wide lawsuits, such as the NAR (National Association of Realtors) settlement, which could reshape commission structures in the real estate world. While these lawsuits are not directly related to 72 Sold, they have influenced how consumers view agent commissions and marketing claims across the industry.
Hague maintains that 72 Sold is fully compliant with legal and ethical standards and that its mission is to modernize the home-selling process.
72 Sold Lawsuit Update: What’s the Current Situation?
As of 2025, there is no confirmed 72 Sold class-action lawsuit or government investigation targeting the company.
The “72 Sold lawsuit update” currently stands as follows:
- The TINA.org dispute was settled without formal litigation.
- No court cases have been filed specifically against 72 Sold.
- The company continues to face consumer complaints and mixed reviews, but nothing that qualifies as a legal case.
That said, the broader real estate industry is under heavy scrutiny due to commission lawsuits, and 72 Sold’s advertising model may continue to attract regulatory attention if transparency issues persist.
Consumer Tips Before Using 72 Sold
If you’re considering using 72 Sold to sell your home, keep the following in mind:
- Ask detailed questions about commissions.
Don’t assume you’re saving money. Always ask: “What commission does 72 Sold charge in my area?” - Request written proof of performance claims.
If a representative claims you’ll sell for a higher price, ask for documented statistics or independent verification. - Read reviews from your local market.
Experiences vary widely. Search for “72 Sold reviews in [your city]” to get the most accurate insights. - Understand the role of partner agents.
72 Sold itself doesn’t directly sell homes—it connects you to local agents trained in its system. Your experience depends largely on that agent’s professionalism. - Compare alternatives.
Evaluate programs like Homes 2X or traditional real estate brokers to ensure you’re getting fair value and transparency.
Final Thoughts: Fact vs Fiction About the 72 Sold Lawsuit
The phrase “72 Sold lawsuit” may attract a lot of attention online, but the truth is more nuanced.
There is no active legal case against 72 Sold at this time. However, consumer concerns and advertising controversies have placed the company under the microscope.
From Reddit discussions to official consumer watchdog alerts, 72 Sold continues to be a lightning rod for debate about truth in real estate marketing.
For homeowners, the key takeaway is this: do your homework before signing any listing agreement. Ask about commissions, review the fine print, and make sure the promises align with the data.
As the real estate industry evolves, especially with shifting rules around agent commissions, companies like 72 Sold will likely adapt their models. Whether you view them as innovators or over-marketers, one thing is certain: 72 Sold has changed how people think about selling homes, and the conversation is far from over.
Frequently Asked Questions (FAQ)
Q1: Is there a 72 Sold lawsuit right now?
👉 No, there is no confirmed lawsuit currently active against 72 Sold. The only known legal dispute involved TINA.org, which was resolved without court action.
Q2: Where can I read 72 Sold reviews?
👉 Reviews are available on BBB, Google, Trustpilot, and Reddit threads under “72 Sold reviews” and “72 Sold complaints.”
Q3: What commission does 72 Sold charge?
👉 Typically between 5%–6%, depending on location and agent. Always confirm before signing.
Q4: Is 72 Sold still in business?
👉 Yes, 72 Sold continues to operate and partner with HomeSmart agents nationwide.
Q5: Who is the 72 Sold owner?
👉 The company’s founder is Greg Hague, an attorney and veteran real estate professional.
