Among all the famous social media apps Instagram has stood out with the most diverse and highly engaging audience. The platform is loved by Influencers and creators for its amazing features and varied content. Many Influencers like Charli D’Amelio, Addison Rae, etc have reached the peak of popularity on the app.
Secretly we all too wish to gain an influencer-type engagement on our IG profile. But the main question is how do you gain this popularity and make yourself different from other people to attract more engagement to your account? It’s not an easy task, as many creators are still not able to gain good interaction on their accounts after trying for months or even years.
Worry not, because this blog covers everything on how to increase Instagram engagement like an influencer that will help you foster account growth quickly.
Why is Instagram Engagement Important for Growth?
True Instagram’s success lies in fostering a community. Engagement which combines comments, shares, saves, and story replies is the lifeblood of a thriving account. It shows the algorithm and potential brand partners that your content is resonating, sparking a conversation with your audience. Here’s why engagement is your secret weapon for IG growth;
The IG Algorithm Loves Engagement
Instagram prioritizes posts with high engagement in user feeds. The more comments, shares, and saves your content gets, the more likely you are to gain free Instagram followers. It also improves the visibility of your account by upto 30% so that you have no more struggle to get seen.
Building a Community
Engagement fosters a two-way street of communication. Responding to comments and messages creates a sense of community, making your followers feel valued and heard. This loyalty fuels long-term growth.
As we know social media can give us popularity and defamation at the same time. A loyal fan base is helpful in case you face false social media defamation. Your trusted followers will support and defend you during such problems.
Brand Power
High engagement shows brands you have a dedicated audience, making you a more attractive partner for collaborations. This increases your chance upto 25% of getting a good and profitable brand deal.
10 Best Strategies on How to Increase Instagram Engagement
Now that we’re aware of the importance of engagement, let’s get into how you can achieve a soaring engagement on Instagram just like your favorite influencer;
Know Your Audience
Everything starts with an insight into whom you want to attract to your account. This is the most important research you have to perform before creating an IG post. Would you like to capture the hearts of travelers, trendsetters, or simply people who love cats? Make a note of creating your posts and videos that appeal to and connect to your target audience.
Prime Posting Time
To determine when your audience is most active, you can use analytics tools. Posting on Instagram can be done between 7-9 am during weekdays and after 4 pm during weekends for better results. Posting during these hours will allow more people to see and engage with what you post.
Master the Art of the Caption
Captions are intended for you to narrate, kindle a dialogue, or add some amusement. Get rid of the uninteresting explanations and come up with captions that capture people’s attention. You can ask open-ended questions, reveal some secrets from the scene, or even write a smart CTA to make your caption more engaging.
To resonate your caption with your content, you can search for targeted captions like Instagram captions for girls, funny captions for IG, gym captions for IG, etc.
Make use of Instagram Stories
IG Stories are a fantastic way to connect with your audience in a more personal way. Use interactive stickers like polls and questions to get them involved. Share behind-the-scenes snippets, host challenges, or share links to your recent posts on your IG story to create a sense of real-time connection with your followers.
Bonus tip – You can share your other social media posts’ links on your IG stories to take your Instagram traffic on other social media accounts.
Be Visually Appealing
It is well known that Instagram is a visual platform. High-quality photos and videos are essential. Experiment with filters, editing styles, and layouts to create a visually cohesive and appealing feed. Using famous filters in your content can improve it’s engagement upto 16%.
Make Trendy Reels
Reels are the hottest trend on Instagram. Create engaging, short-form videos that capture attention, showcase your personality, and hop on trending audio clips.
Become a Master Communicator
Respond, Respond, Respond! Show your audience you care by replying to comments and messages. This fosters a sense of community and encourages further interaction on your IG posts.
Utilize User-Generated Content
Repost photos and stories your followers tag you in. This not only shows appreciation but encourages them to keep creating content around your profile.
Host Contests and Giveaways
Who doesn’t want to win something? Contests and Giveaways create enthusiasm within your followers and draw engagement on your IG profile
Collaborate with Other Influencers
Make content in collaboration with other influencers on the platforms. Partnering within your niche means that you can reach more people, and come up with new content ideas to engage your audience.
Conclusion
The key to appearing engaging as an influencer is to be real. Show your personality without being afraid of anything. Put your voice and passions into what you create. When you appear authentic and passionate about what you make, your audience tends to engage with you easily.
As it is often said, Rome was not built in one day, similarly, engagement success on Instagram cannot happen overnight. It requires patience and consistency over time. Follow the mentioned tips in this blog, explore new things, and keep creating, soon your account will reach a new height of engagement.
